Sony BRAVIA Engine
BRAVIA engine is a suite of image processing technologies that act as a total digital processing studio. It works to improve the image quality from any signal. As a result, you will see clearer, sharper and more natural images. This is especially evident when watching standard definition or a Freeview signal. In addition to the standard BRAVIA engine, there are 2 enhanced versions available:
BRAVIA Engine EX: Also has further noise reduction, super enhanced contrast and advanced natural colour. It also features Digital Reality Creation (DRC), which up-scales standard definition inputs by quadrupling the number of pixels in the image source to create HD picture quality.
BRAVIA Engine Pro: Is the highest form of BRAVIA Engine. In addition to the benefits of BRAVIA Engine EX, BRAVIA Engine Pro features advanced Digital Reality Creation (DRC) which further enhances high definition inputs such as from Sky HD, to give clearer and sharper HD images.